Samples of new realtor biography

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You don’t have to be a writer to create a real estate bio you can be proud of as you launch your new career.

One of the things they may not have told you in your real estate licensure course is how much writing you’ll end up doing as a real estate agent. Property descriptions, mailers, and website copy are just a few of the things you’ll have to write, almost from day one. One of the most substantial pieces of writing you’ll do upfront is your professional biography or real estate bio.

Some people use their bio as an opportunity to go on an ego trip, making it a list of awards and honors. That misses the point, though. Your bio should instead show potential clients what you’re like to work with and how you can help them achieve their goals. Because of this, you don’t need a list of awards. You just need to communicate clearly your value and how it applies to your client’s transaction.

Not sure where to begin? These ten steps will help you make this seemingly insurmountable task more manageable and make your bio more effective.

10 Steps to Writing Your Real Estate Bio

1) Review other real estate agent bios.

Start by looking at the real estate bios for other agents on Zillow, Realtor.com and/or your brokerage website.

You may find that they are more or less uniform or they may be wildly different. Look for a newer agent and see what types of information they included and how long their bio is. Check out the tone and voice — is it formal or conversational? Do they use humor or keep it fairly serious? All of these will offer clues to help you plan your own bio.

2) Use your brokerage accomplishments to strengthen your own.

When you’re first starting out in real estate, you may be writing a bio before you’ve even filled

Your realtor bio sets the stage for success. A great bio can help capture new clients, while a poorly written one can send buyers to your competition.

Why is a realtor bio so important? The National Association of Realtors (NAR) found that 51% of home buyers found their homes online. Before reaching out, those home buyers read realtor bios to understand agents’ backgrounds and experiences.

In this post, you’ll learn how to write a strong realtor bio that makes a great first impression.

Table of Contents

Why Real Estate Agent Bios are Important

Like a business card or website, your real estate bio is crucial to your professional branding. In fact, the third-most viewed section on a real estate agent’s website is the “about us” page.

But if you’re stumped on where to start, it helps to know why you’re writing one in the first place. Below I'll go over several key reasons why real estate agent bios are important.

1. It describes who you are and why you’re different.

Think of a real estate bio as your first impression, and use it as a vehicle to share your education, experience, and personality (that is, why you’re the person for the job). But remember, a real estate agent bio isn’t a condensed summary of your LinkedIn profile.

When writing your professional bio, I recommend describing who you are and why it matters. For example, you could write that you were born and raised in [X] area, but why does it matter? Because you have extensive knowledge of the local market. Including the “why” is attractive to potential clients.

2. It builds credibility.

Most clients seek an agent with experience, a great reputation, and sharp negotiation skills. The list goes on. Use your real estate bio to showcase any awards, recognitions, or impressive stats that support these skills.

Of course, there’s a fine line between tooting your own horn and bragging, so tread lightly here. Stick to one or two relevant or impressive accomplishments.

3. It establishes your connec

Crafting a compelling real estate agent bio is essential for standing out in a crowded market and establishing a strong connection with potential clients. Your bio serves as a window into your personality, expertise, and passion for helping clients achieve their real estate goals.

However, writing a bio that effectively captures your unique qualities can be daunting. That’s why we’ve compiled a collection of 22 real estate bio examples to inspire and guide you in creating a standout profile. Whether you’re a seasoned agent looking to refresh your bio or a newcomer eager to make a memorable first impression, these examples will spark your creativity and set you on the path to bio brilliance.

Why write a real estate agent bio?

Your agent bio is a crucial piece of your real estate brand. It conveys to your audience who you are, what you do, your experience, and your ties to the community. It also helps your digital presence and the search engine optimization (SEO) of your website.

How to craft your real estate bio

If you’re starting from scratch, we recommend checking out this guide to creating a compelling bio that finely articulates your comparative advantage. Because we serve more than 45,000 real estate professionals, we see the components of an outstanding, impressive, and memorable bio every day. Here are some quick tips for making yours stand out:

• Collect stats on your performance, your transactions, high points of your career
• List out awards, designations, and education
• Include testimonials from former clients
• Read examples of bios you admire and can emulate
• Use AI to create an outline or input your draft into AI with a prompt to make it more polished, professional, concise, and memorable.
• Keep SEO in mind when writing by including relevant keywords that relate to your geographic location and niche, and linking to other pages on your site
• Edit your bio down to som

How do you describe yourself on your website and social media profiles? Do potential clients reach out to you after seeing your realtor bio? Whether you’ve just gotten your license or have been an agent for years, having an excellent real estate agent bio shows your commitment to your craft, helps attract potential clients, and builds your credibility. I’ll give you tips for writing a bio, four realtor bio templates you can use for your website and socials, some examples to inspire you, and our free real estate bio generator.

Step 1: Keep It Concise & Simple

Did you know 55% of users spent fewer than 15 seconds actively on a page? Keep your real estate salesperson bio short and easy to read when crafting it. Focus on the key aspects of your experience and what sets you apart from other agents. Your readers don’t need to know which school you took your prelicensing courses in. Aim for concise sentences and avoid jargon and overly technical language to convey your message clearly. But if you have a large space for a long-form bio, break up your bio into bullet points or subheadings.

Step 2: Start With a Killer Introduction

If you don’t have a killer first line, your readers will likely get bored with your bio and skip reading the whole thing. A strong introduction will make your viewers read until the last word of your bio. How to do that, you ask? 

Start with a hook that draws your readers in—it can be the most interesting fun fact about you, your most significant sales achievement, a bold statement, or a personal anecdote about your real estate journey. Whatever it is, ensure your opening line is engaging, as it will set the tone for the rest of your bio.

Step 3: Showcase Your Real Estate Niche & Local Expertise

Showcasing your real estate niche and deep local market knowledge is key to building trust with potential clients. Start